A Gang Called Love

Visual identity, communication and messaging shaping a graphic-driven apparel brand platform

Creative direction establishes A Gang Called Love as a graphic-driven apparel brand defined by bold visual language and direct messaging. Identity is shaped through logos, iconography, and symbolic graphics applied consistently across T-shirts, hoodies, and campaign visuals. Messaging frameworks articulate the brand’s cultural positions, aligning products, communication, and community-facing outputs into a cohesive and recognizable presence.

Concept Overview

A Gang Called Love is a graphic-driven apparel brand structured around messaging, symbolism, and visual identity. Products function as carriers for direct statements expressed through accessible formats. Cultural references from music, art, and everyday life inform the brand’s visual language, while collaboration and shared participation support ongoing expansion across apparel and communication.

BRAND EXPRESSION

A Gang Called Love is defined by bold graphic language and direct messaging. Visual identity prioritizes clarity and impact, using typography, symbols, and statements as primary communicative tools. The expression remains consistent across products and campaigns, aligning graphic systems and written language into a recognizable and cohesive brand presence.

Collection

The collection centers on graphic T-shirts as the primary format for brand messaging. Each piece applies varied typographic choices and symbolic graphics, unified through shared direction and recurring themes.

Extensions

Extensions translate the core graphic program into additional apparel formats. Hoodies extend the visual system into heavier garments, maintaining consistency in messaging and graphic application across the broader collection.

Voice & Reach

A Gang Called Love communicates through direct language and graphic emphasis. Voice is structured to deliver clear statements across products, campaigns, and brand materials, maintaining consistency in tone and recognition across all public-facing communication.

Core Messaging

Core messaging is delivered through short declarative statements applied across apparel, visuals, and campaigns. Messaging functions as a unifying layer, aligning products and communication through repeatable language and consistent positioning.

Tagline: Optimistic Brand for Inclusive Future

Pillars

Pillars operate as a structural framework organizing recurring themes and messaging categories. Each pillar guides how language and graphics are deployed across products, campaigns, and brand communication.

Marketing

Marketing is developed as visual campaigns presenting products within defined cultural contexts. Campaigns align imagery, styling, and messaging to support consistency across channels.

Collective Culture: Campaign presenting products within nightlife, skateboarding, and custom motorcycle contexts.

CULTURE

Culture is expressed through shared references and participation structures supporting how the brand circulates beyond products. Cultural output operates through visuals, messaging, and community-oriented initiatives, creating continuity across communication and engagement.

VISUAL LANGUAGE

Visual language operates as a flexible graphic system maintaining recognition across varied applications. Logos and symbols adapt in scale, composition, and combination, allowing variation while preserving consistent identity across products, visuals, and communication.

Logo System

The logo system consists of multiple configurations designed for adaptable use. A primary mark anchors identification, supported by secondary and modular variations applied across formats and media.