Eileen Fisher
Strategic brand, identity, and experience design across fashion and lifestyle ecosystems
Long-term creative leadership spans brand, identity, and experience design across the Eileen Fisher ecosystem. Work operates at a system level, shaping campaigns, digital platforms, out of home, video, and branded initiatives. Integrated frameworks support seasonal launches, cultural storytelling, and sustainability narratives, establishing coherence across physical and digital touchpoints while reinforcing the brand’s cultural presence.
Campaign
Integrated advertising campaigns operate across product launches, special events, and seasonal initiatives. Messaging shifts by campaign, spanning sustainability, fashion, and cultural resonance. “Power in the Words of Women” represents one focused expression of the brand, activating women-centered language across selected touchpoints.
Out of Home
Out of home executions extend campaign systems into public space through large-scale placements. As part of the “Power in the Words of Women” campaign, messaging translates brand values into public statements, reinforcing women-centered language while maintaining visual coherence across physical contexts and urban touchpoints.
Videos
Video work spans a wide range of brand initiatives and formats. Remade Collection films created exclusively for Nordstrom combine campaign narrative and process storytelling, alongside how-to-wear formats that extend brand language through motion and instructional content.
Digital Experience
Digital experience work forms part of a broader platform redesign, integrating commerce, storytelling, and cultural content. The system supports product discovery alongside narratives on materials, sustainability, and collaboration, including CFDA initiatives, seasonal moments, and transparent insight into sourcing, production, and making processes.
The Fisher Project
The Fisher Project operates as an independent brand created by Eileen Fisher. Full creative ownership spans identity, campaign systems, in-store environments, and digital experience, shaping a distinct retail and visual language positioned for a younger, fashion-forward audience through standalone physical and digital spaces.
