Lakombolab Wallpapers

Pattern and visual language for wallpaper brand and surface design studio

Creative leadership spans concept development and creative direction, establishing visual identity and pattern systems for Lakombolab Wallpapers. The work shapes wallpaper collections through graphic development and surface pattern design, supported by messaging, brand partnerships, and marketing campaigns. Digital applications extend the patterns into downloadable backgrounds, aligning physical wallpaper products and screen-based formats into a cohesive and recognizable visual presence.

Concept Overview

Lakombolab Wallpapers is a wallpaper brand and surface design studio centered on pattern as a primary visual language. Collections present expressive wallpaper designs supported by bespoke pattern development for varied surface applications. The work draws from cultural references including street culture, utilitarian design, bohemian influences, and vintage sources, translating these inputs into graphic patterns defined by strong visual presence across physical and digital surfaces.

BRAND EXPRESSION

Brand expression is defined through assertive pattern systems informed by cultural reference, abstraction, and visual language. Influences are drawn from workwear, military fabrics, coastal culture, urban surroundings, skateboarding, and outlaw iconography. These references are distilled into graphic surfaces that establish a distinct and recognizable visual identity.

Product

The wallpaper collection translates cultural references and folklore into distinct pattern systems applied across surface formats. Patterns function as primary visual statements, emphasizing scale, contrast, and graphic impact.

Extensions & Collaborations

Extended brand expressions across digital formats and physical objects, enabling partnerships and secondary outputs while preserving visual identity

Digital

Wallpaper collections extend into screen-based formats for everyday use, distributed as free downloads.

Collaborative Potentials

Collaborations extend pattern systems into object-based applications where surface design remains central.

Voice & Reach

Voice and reach define how Lakombolab Wallpapers language and imagery circulate across campaigns, collaborations, and digital platforms. Communication maintains a consistent editorial tone applied to visuals, messaging, and promotional materials, supporting recognition and clarity across all brand-facing channels.

Core Messaging

Core messaging is articulated through declarative phrases applied across branded visuals, campaigns, and communication materials.

Primary brand tagline

Positioning brand line

Surface brand line

Attitude brand line

Marketing

Marketing operates through visual campaigns presenting wallpaper collections. The campaigns align imagery, graphic systems, and messaging to support consistent communication across digital platforms and partner channels.

Space & Surface: Campaigns focused on presenting wallpaper collections through structured visual compositions and surface-focused imagery.

Brand Mark

Brand mark defines how Lakombolab Wallpapers is identified across collections and communication. The primary logo establishes recognition, supported by a simplified wordmark used where reduced identification is required, allowing pattern design to remain the dominant visual element across applications.

Core mark used as the main identifier across communication.

Simplified wordmark used where minimal identification is required.