Muse/ique
Creative direction and visual systems around live music and cultural programming
Creative direction operates at a season-wide level, shaping visual systems across print, digital, and motion. Work spans show programs, posters, calendars, social media, banners, and video, establishing coherence across audience-facing touchpoints while aligning programming, communication, and visual language around live music experiences.
Show Programs
Show programs operate as editorial artifacts within the seasonal system, framing performances through tone and sequencing. Printed matter carries the season’s visual language into the on-site audience experience, shaping how programming is encountered across venues.
Posters
Posters function as public-facing signals within the seasonal system, translating each program’s identity into the urban and venue landscape. They establish recognition and anticipation for upcoming performances.
Calendar Cards
Calendar cards function as season overviews within the broader system, structuring the program across time and location. They consolidate scheduling and venues into a clear reference point for audiences.
Social Media
Social media operates as an ongoing extension of the seasonal system, maintaining visibility and momentum between performances. It supports recognition and anticipation across digital channels.
Digital Banners
Digital banners function as entry points within the seasonal system, signaling upcoming programs across web and email environments. They support visibility and recall at key moments of audience attention.
Season Videos
Season videos function as a cohesive visual layer across the season, articulating tone and energy around programmed performances. They support recognition and anticipation through video storytelling.