One Wall Street
Brand identity and integrated marketing campaigns for landmark residential redevelopment
Brand identity and integrated marketing campaigns developed for One Wall Street. The work establishes a cohesive visual system across physical and digital touchpoints, using Renaissance painting references to frame the building’s redevelopment and broader neighborhood change through a contemporary graphic lens.
Visual Direction
A visual system referencing Renaissance paintings to structure composition, tone, and imagery. Classical artwork is paired with contemporary layout and typography to connect historical context with updated residential positioning.
Social Media
Social media adapts the visual system into digital formats, combining architectural details and Renaissance references to maintain continuity across platforms and campaign moments.
eBlasts
eBlasts extend the campaign through editorial layouts and curated imagery, reinforcing the redevelopment narrative while maintaining visual consistency across communications.
Website
The website functions as the central campaign platform, carrying the visual system and Renaissance references into a cohesive digital presentation.
Newsletter
The newsletter delivers periodic updates using consistent visual language and editorial structure, supporting ongoing communication around the redevelopment.
